Continental Airlines is proving the value of tying return management to demand-based aircraft swaps The prodigys of revenue management have been promot in such a manner widely that one would look for most airlines to be eager participants now.

Continental Airlines is proving the value of tying return management to demand-based aircraft swaps

The prodigys of revenue management have been promot in such a manner widely that one would look for most airlines to be eager participants now. Apparently not. Andrew Boyd chief scientist of Pro says, "I believe 90%-95% of the world's airlines have in addition to deal with revenue management and finish it right."

Nonetheless, practitioners continue to push the discipline, increasing the gap with the have-nots. Indeed, Judy Pastor, senior manager-operations research at Continental

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